Guild of Bloggers Guild of Bloggers

Today’s digital marketing landscape has become more competitive and integrated, thanks to customers’ expectations for omnichannel shopping experiences, among others. This drives online businesses to actively promote their presence where their customers are and harmonize their marketing strategies on these platforms. Two of the frequently used and merged branches of marketing in the digital space are email marketing and social …

On average, content marketing costs 41% less than paid search, and yet, it is 70% better in generating sales. With the right approach, engaging your customers with personalized, valuable content is more effective than bombarding them with generic ads. Plus, given how people read text messages within 3 minutes of receiving them, you’ll optimize the delivery of your content with …

Growing your ecommerce store and achieving your business goals requires executing an array of ecommerce projects, which takes time, effort, and resources. Managing your projects well, however, helps you avoid missing critical deadlines and complicating your stakeholder collaboration, which can hurt your operations, sales, and profits. If you’re wondering how your ecommerce project management should go, here are seven tips …

According to HubSpot, 69.6% of companies actively invest in content marketing.The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the ecommerce scene.  However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar store online. There is the need to upload your …

Generating sales isn’t always quick and easy.  You need to capture your audiences’ attention, convince them to accept your offer, and consistently reach out to them — all of which take time and effort. The good thing is, with determination and the right sales strategies, you can transform new, returning, and reluctant visitors and followers into paying customers. If you’re …

In layman’s terms, marketing is about matching your products and services to buyers who want to acquire them — which ultimately leads to earning profit for your business.  While this seems simple enough, digital marketing is broad and continuously evolving, so you need to implement the right strategies to draw in your customers, build relationships with them, and sell your …

The processes involved in running a health care company is far-reaching. Health care companies need to be mindful of their customer support, their payment collections, how they manage their patients, etc. With all of the processes involved, running a healthcare business can be tedious, time-consuming, let alone costly. That is why if you’re running a healthcare business and you need …

Image credits: Unsplash Some freelance graphic designers get paid on a per-project basis. So the more projects you complete, the more money you make. The thing is, you only have 24 hours in a day to allocate to the different projects you need to complete, your family, and yourself.  If you want to take on more projects so that you …

The reason why the majority of shoppers continue to prefer brick-and-mortar stores is that they cannot fully visualize products in online stores. But, technology is fast evolving.  Augmented Reality (AR) is giving a physical dimension to online shopping, never experienced before.  What is AR? First of all, let me make it clear that augmented reality is not virtual reality. Unlike …

Image Source: Unsplash I know why you’re here.  You’ve been searching the internet looking for the best ways to build your ecommerce brand as successfully as the big guys like Amazon and eBay have done. It can be overwhelming. I know. The good news is, even successful ecommerce businesses like them had to start from somewhere, so building your ecommerce …

Without a reliable ecommerce website builder platform, you’ll find that building an ecommerce business can be very frustrating. Not only is it expensive to build a website from scratch, but the hours you’ll spend collaborating with your web developer can be a huge time-suck — leaving you with not much room to grow your business. If you’re using a reliable …

Marketing strategies are changing rapidly. Nowadays, marketers do not rely on traditional ways of push/pull marketing tactics.  The focus is on building a consumer-centric approach to meet the needs of the customer. Marketing communication needs to be formed in a way that engages the customer and emphasizes on catching the customer wherever they are, at every touchpoint.  And this is …

(Image Source: Pexels) More online businesses are integrating machine learning into their operations, with the bigger and established ones trailblazing the revolution. Machine learning has brought myriad opportunities and improved strategies to help business owners foster customer relationships and get more profit and conversions. If you haven’t fully leveraged the power of machine learning in your business, let me give …

(Image Source: Pixabay) We’ve all heard the saying, “Don’t judge a book by its cover.” And yet, that’s exactly what we do — we judge everything by its cover. Ecommerce sites aren’t any different. In fact, it only takes a visitor about 50ms (0.05 seconds) to make up their minds about your ecommerce website.  What in the world can you …

(Image Source: Pexels) SEO can be an excellent strategy to get you to the top in search results pages and get an edge over your competitors. After all, an effective SEO strategy can help you rank higher in search pages, get your website more quality traffic, and ultimately lead to better sales.  SEO, however, can take some elbow grease and …