Marketing

How SMS And Content Marketing Can Grow Your Business

How-SMS-And-Content-Marketing-Can-Grow-Your-Business

On average, content marketing costs 41% less than paid search, and yet, it is 70% better in generating sales. With the right approach, engaging your customers with personalized, valuable content is more effective than bombarding them with generic ads. Plus, given how people read text messages within 3 minutes of receiving them, you’ll optimize the delivery of your content with …

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How to Tackle Content Marketing as a Startup Ecommerce Business

How to Tackle Content Marketing as a Startup Ecommerce Business

According to HubSpot, 69.6% of companies actively invest in content marketing.The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the ecommerce scene.  However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar store online. There is the need to upload your …

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9 Airtight Online Selling Tips to Explode Your Ecommerce Business

online selling9-Airtight-Online-Selling-Tips-to-Explode-Your-Ecommerce-Business

Generating sales isn’t always quick and easy.  You need to capture your audiences’ attention, convince them to accept your offer, and consistently reach out to them — all of which take time and effort. The good thing is, with determination and the right sales strategies, you can transform new, returning, and reluctant visitors and followers into paying customers. If you’re …

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11 Essential Marketing Skills That You Need to Be Successful

11 Essential Marketing Skills That You Need to Be Successful

In layman’s terms, marketing is about matching your products and services to buyers who want to acquire them — which ultimately leads to earning profit for your business.  While this seems simple enough, digital marketing is broad and continuously evolving, so you need to implement the right strategies to draw in your customers, build relationships with them, and sell your …

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How the Healthcare Industry is Benefitting from Contact Centers

How the Healthcare Industry is Benefitting from Contact Centers

The processes involved in running a health care company is far-reaching. Health care companies need to be mindful of their customer support, their payment collections, how they manage their patients, etc. With all of the processes involved, running a healthcare business can be tedious, time-consuming, let alone costly. That is why if you’re running a healthcare business and you need …

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4 Things Your Ecommerce Website Builder Platforms Needs to Have

Without a reliable ecommerce website builder platform, you’ll find that building an ecommerce business can be very frustrating. Not only is it expensive to build a website from scratch, but the hours you’ll spend collaborating with your web developer can be a huge time-suck — leaving you with not much room to grow your business. If you’re using a reliable …

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The Guide to Omnichannel Marketing

The Guide to Omnichannel Marketing

Marketing strategies are changing rapidly. Nowadays, marketers do not rely on traditional ways of push/pull marketing tactics.  The focus is on building a consumer-centric approach to meet the needs of the customer. Marketing communication needs to be formed in a way that engages the customer and emphasizes on catching the customer wherever they are, at every touchpoint.  And this is …

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How to Design an Ecommerce Store That Will Convert Visitors Into Customers

Ecommerce store

(Image Source: Pixabay) We’ve all heard the saying, “Don’t judge a book by its cover.” And yet, that’s exactly what we do — we judge everything by its cover. Ecommerce sites aren’t any different. In fact, it only takes a visitor about 50ms (0.05 seconds) to make up their minds about your ecommerce website.  What in the world can you …

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4 Essential SEO Strategies to Boost Your Ecommerce Website

(Image Source: Pexels) SEO can be an excellent strategy to get you to the top in search results pages and get an edge over your competitors. After all, an effective SEO strategy can help you rank higher in search pages, get your website more quality traffic, and ultimately lead to better sales.  SEO, however, can take some elbow grease and …

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