Marketing

11 Essential Marketing Skills That You Need to Be Successful

11 Essential Marketing Skills That You Need to Be Successful

In layman’s terms, marketing is about matching your products and services to buyers who want to acquire them — which ultimately leads to earning profit for your business.  While this seems simple enough, digital marketing is broad and continuously evolving, so you need to implement the right strategies to draw in your customers, build relationships with them, and sell your …

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How the Healthcare Industry is Benefitting from Contact Centers

How the Healthcare Industry is Benefitting from Contact Centers

The processes involved in running a health care company is far-reaching. Health care companies need to be mindful of their customer support, their payment collections, how they manage their patients, etc. With all of the processes involved, running a healthcare business can be tedious, time-consuming, let alone costly. That is why if you’re running a healthcare business and you need …

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4 Things Your Ecommerce Website Builder Platforms Needs to Have

Without a reliable ecommerce website builder platform, you’ll find that building an ecommerce business can be very frustrating. Not only is it expensive to build a website from scratch, but the hours you’ll spend collaborating with your web developer can be a huge time-suck — leaving you with not much room to grow your business. If you’re using a reliable …

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The Guide to Omnichannel Marketing

The Guide to Omnichannel Marketing

Marketing strategies are changing rapidly. Nowadays, marketers do not rely on traditional ways of push/pull marketing tactics.  The focus is on building a consumer-centric approach to meet the needs of the customer. Marketing communication needs to be formed in a way that engages the customer and emphasizes on catching the customer wherever they are, at every touchpoint.  And this is …

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How to Design an Ecommerce Store That Will Convert Visitors Into Customers

Ecommerce store

(Image Source: Pixabay) We’ve all heard the saying, “Don’t judge a book by its cover.” And yet, that’s exactly what we do — we judge everything by its cover. Ecommerce sites aren’t any different. In fact, it only takes a visitor about 50ms (0.05 seconds) to make up their minds about your ecommerce website.  What in the world can you …

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4 Essential SEO Strategies to Boost Your Ecommerce Website

(Image Source: Pexels) SEO can be an excellent strategy to get you to the top in search results pages and get an edge over your competitors. After all, an effective SEO strategy can help you rank higher in search pages, get your website more quality traffic, and ultimately lead to better sales.  SEO, however, can take some elbow grease and …

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How to Turn Your WordPress Website into an SEO Powerhouse for Better Conversions

Better conversions

I know why you’re here. You want to get better conversions, don’t you? I don’t blame you. After all, it doesn’t matter how seemingly lucrative your prospective business idea is, without having the capability to turn your web visitors into paying customers, you’ll never get a single cent from your website. Nada. Zilch. Zippo. And you don’t want that, do …

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How to Become a Persuasive Writer

Persuasive Writer

Young writers are always looking for the best way to build a career. Fortunately, we no longer live in an age when writers must work for a magazine or newspaper publication. There are so many opportunities available for freelance writers who want to work from anywhere. The internet has opened many new opportunities across almost every industry. All you need …

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