Gaurav Dosi, Facebook’s Product Manager for Jobs, recently announced that the Facebook has opened its job-advertising features to third-party recruitment companies.
This announcement was made during the TAtech Fall Congress & World Job Board Forum last September 28 at the Hyatt Regency Convention Center in Denver, Colorado.
Recruitment platforms who partnered with Facebook now offer their customers a feature to post their company’s job openings to their respective social media pages with just a click of a button.
These partnerships with Facebook are non-exclusive, and more integrations are expected to be added as the social media giant covers more ground in the online recruitment market.
Recruitment platform integrations
Dosi announced in the conference the partnership of eight recruitment platforms with Facebook, namely:
- Workpop, and
With its move to add more usage and volume to its recruitment function, Facebook’s integrations allow its job searches to have a more user-friendly and friction-free approach.
According to a statement by Dosi:
“40% of US small businesses report that filling jobs was more difficult than they expected, which is challenging when you consider that these small businesses also employ nearly half of the country’s workforce. Facebook’s goal is to take the work out of finding a local job and hiring the right people. This partnership with ZipRecruiter is another way we’re making the process even easier for people and businesses alike.”
Partnership with ZipRecruiter
ZipRecruiter’s partnership adds “Facebook Jobs” to its list of about 100 job boards.
This integration allows the job vacancies of ZipRecruiter customers to be posted and searchable on Facebook’s job page.Partnership with ZipRecruiter
Applications that are received from Facebook gets passed back to the ZipRecruiter dashboard, where employees can organize and screen applicants through its user interface.
Ian Siegel, the Co-Founder and CEO of ZipRecruiter, believes that leveraging on Facebook’s openness to partnership allows job platforms to succeed in spite of the fierce competition in the recruitment industry.
According to Siegel:
“In the U.S. there are over 40,000 job sites, and some historical blue-chip companies in the recruitment space, all fighting for attention. So for Facebook to come in and be another job site… well, there is more than one way to do that.”
Siegel also finds that recruitment through social platforms tend to have strong performances due to company employees tapping their own network of friends for the job vacancy, saying:
“They deliver good quality candidates. People who come through the network of current employees can be vouched for.…People are interacting on a wide variety of subjects, not just jobs, so it feels very organic.”
Other collaboration benefits
Facebook currently has over 2 billion active members, with nearly half of them visiting business pages on the social media platform each month.
With automation features being integrated into the media platform, JobScore estimates that its partnership with Facebook would help reach millions of users worldwide.
JobScore lists the following as some of the many benefits that their customers could get with the company’s recruitment collaboration with Facebook:
- Measurement of Facebook’s performance compared to other traditional recruitment advertising options;
- Acquiring candidate experience in just a few clicks;
- Streamlined processing and ranking of job applications to pinpoint qualified candidates;
- Doing away with manual candidate review through emails and Facebook messages; and,
- Elimination of hours of data entry to add job vacancies to Facebook.
According to Dan Arkind, the CEO of JobScore:
“It’s hard to understate the importance of Facebook’s entry into the online jobs market. Facebook provides employers almost unfathomable reach and targeting capabilities. It makes sense to help employers reach qualified people where they already spend time with people they know and trust.”
What about you? Have you used Facebook’s job function before? How was your experience with the platform’s recruitment tool?
And, what do you believe is going to happen to the landscape of the online recruitment industry considering Facebook’s recent partnership with other web recruitment companies?