Are you planning to start an online course business but you aren’t sure which platform to use?
Chances are, a big part of your uncertainty stems from the fact that there are so many online tools available in the market. The fact that testing every single one of them would take you years doesn’t help make things easier for you either.
To help you decide which platform is ideal for your digital knowledge product business, allow me to share with you my comparison of three of the most well-known platforms: Kajabi, Teachable, and Ruzuku.
I will describe each platform according to its basic features — website development, learning experience, and marketing — and what makes it unique.
There are several web development features that Kajabi and Teachable share.
Both platforms guide you on how their features work with their user-friendly interfaces.
When developing your site, you can do the following things:
1. Personalize the themes.
You can change the background photos, logo, fonts, and colors, navigation panels (including homepage and footer), and pages.
Teachable can give you a free hand in changing background photos for your site and can let you choose from custom sources. Kajabi provides ready-made, professional layouts for your use which can also be customized heavily.
Kajabi has more detailed customization options such as languages for the header, footer and each of your menus; what happens to the logo in the header when you scroll down; logo heights for header and footer; header and footer spacing; varying background photos or videos in your marquee, and much more.
Your primary and secondary fonts may even differ with Kajabi; with Teachable, your chosen font style is the same throughout the site.
2. Showcase your bio.
3. Review comments posted on your site.
You can also create a sub-domain with Teachable (customized or the standard provided).
You can also have a preview when you’re done setting up. For Kajabi it will look something like this:
And this is how your course page looks with Teachable:
Ruzuku, however, does not provide website development for your online course. What they have is an overview page for each course you created.
You can lead the students to the specific course pages.
Below is what the page looks like to view the courses you created:
On the other hand, this is what it looks like when you want to see the overview of one course:
Teaching Mechanisms and Product Offers
Kajabi, Teachable, and Ruzuku have several similar basic features for developing your course and course page:
- Customization of course page: Logos, course icon, course details
- Preview of the course page
- Email notifications on enrolment confirmation, lessons and announcements
- Sales and welcome pages
- Discussions/forums between students and instructors
- Scheduling of lectures and other activities
- Live streaming and webinars
- Integration of payment options in enrolment
- Option to offer courses in packages
- Use of coupons for payment
- Handing of certificates at the end of the course
A few other attributes, however, make each platform distinct from the other.
Teachable and Ruzuku can both assist you in planning your price for the course; Kajabi gives you options for “ghost offers,” or offers with no product attached.
Teachable and Kajabi allow you to make your course page more SEO-friendly by customizing its URL, page title and description. For marketers, this is a favorable add-on to draw more site traffic and conversions.
Teachable has options on the students’ compliance with the requirements for them to proceed (iOs apps do not support this feature, though); Kajabi has options on product access. They both allow you to modify checkout and thank-you pages as well.
Quizzes on Teachable, though, are not supported on iOs apps either.
Kajabi can automatically send emails for cart abandonment. You can also automate other product or course emails following an if-then guiding system.
Both Kajabi and Teachable, however, have more pleasant user interfaces because of their modern look and soft-edged elements.
If you mean to earn (and earn much) from your online courses, then you need to be critical about the platform’s marketing features.
Kajabi and Teachable both have affiliate marketing features. Teachable can designate students to be its affiliates, and set individual preferences on arrangements.
It also guides you through pre-selling courses and collecting email addresses through the sales page. Teachable made it clear as well that it does not cross-sell courses.
Now, Kajabi has a unique marketing feature that both Teachable and Ruzuku don’t have.
Their Pipeline feature.
The feature allows its users to visually and systematically set up marketing funnels using conditions. This automates the customer journey from the landing page, to receiving newsletters and offers, and leading them to the sales page, etc.
Kajabi also features email campaigns and automation, the latter also following an if-then approach.
Ruzuku, however, is not as focused on marketing as the two platforms are.
Ruzuku sites are not designed to function primarily for sales, which explains their lack of website development features and visual appeal.
As such, several lecturers post their list of courses in their respective websites with links that lead to the course pages in Ruzuku.
All platforms provide the essentials for course development but differ in added and unique features that are critical to the success of your business.
Here’s how the pricing plans of each platform look.
Teachable appears to be the most costly among the three’s most exclusive packages.
However, promos and discounts — like Kajabi presented above — come now and then, so you can watch out for them and avail of your desired package.
When it comes to uploading courses, creating your websites, and setting up your marketing campaigns, Kajabi far outguns both Ruzuku and Teachable.
The marketing automation feature that Kajabi possesses is a noteworthy aspect that online course business owners can’t afford to miss out.
With how millions of posts are published daily, online course business owners need to have a reliable and power-packed marketing arsenal that can help them stand out in the sea of published content — only Kajabi (out of the other two platforms) can help business owners with this.