Google Buys Podcast App Co-Founded by Ex-Netflix Execs

Google Buys Podcast AppPodcast app 60dB has been purchased by Google, according to the Business Insider.

A representative of Google confirmed the acquisition to Business Insider but did not divulge details about the purchase of the podcast app that was co-founded by former Netflix executives.

Instead, the Google rep referred queries about the purchase to the announcement on Medium.com regarding the purchase of the short-form podcast app.

(Read also: Google just bought a podcast app cofounded by former Netflix executives)

Announcement

Today, we’re announcing we’ll be shutting down 60dB on Friday, November 10th, and we’ll be joining the team at Google,” said a post on Medium.com from 60dB co-founders John Ciancutti, Steve Henn & Steve McLendon.

As we considered next steps for 60dB, we came to the conclusion that to accomplish our goals we’d be better positioned if we joined someone with scale who shared our vision for what was possible with digital audio.”

While our apps will be going away, stories and collections will continue to live on here.”

In a note sent to the app’s various contacts, Henn said: “We are thrilled to be joining the team at Google.”

We can’t talk (yet) about what we are going to be up to, but we are really excited and eager to tell you more soon.”

Deal

TechCrunch, however, reported that while Google confirmed the purchase of 60dB, the deal “is not a formal acquisition.”

(Read: Google acqui-hires team at podcast app 60dB, service will shut down next month)

A spokesperson for Google told TechCrunch that the company only “purchased some assets” and that podcast team will join Google.

Meanwhile, 60dB’s post on Medium recalled the beginnings of the podcast app.

When we started Tiny Garage Labs two years ago we set out with a big, audacious goal — to completely re-imagine news, sports and other talk radio for the mobile, digital age.”

Tiny Garage Labs is the creator of the podcast app and launched it for iOS, Android, Alexa and the web in 2016, it was learned.

Audio Stories

Users were able to access personalized short-form audio pieces in 60dB. The app’s team said they worked with over 80 media outlets to produce “hundreds of audio stories in the past year.”

The audio stories are contained in “Quick Hits” section in the app.

60dB said: “For consumers, we imagined a different kind of listening experience.”

One that featured timely, personalized stories on the topics they cared about, that kept them up to date, was available everywhere they wanted to listen, with a product experience that was optimized for the times when they listened — while their hands and eyes were busy.”

For content creators, 60dB “imagined an ecosystem that allowed niche shows to find audiences and facilitated deeper connections with listeners.”

One that provided data insights to drive better storytelling, measurability for advertisers, and that could support a variety of monetization models beyond advertising.”

Ciancutti, Henn, and McLendon thanked their content partners, team, investors, and listeners for joining them in creating 60dB.

Our team is looking forward to continuing our work to inform, enlighten and connect listeners around the world at Google.”

TechCrunch said 60db raised seed funds from firms that included Kholsa Ventures.

What’s Next?

What do you think about Google’s acquisition of 60dB? Share your thoughts about it by commenting below.

About Jimmy Rodela

Jimmy Rodela is a Freelance Writer and a Content Marketer. He is the Founder of the Guild of Bloggers. He is a contributor on websites with millions of monthly traffic like Yahoo.com, Business.com, Monster.com, Business2Community and SocialMediaToday.com. Follow him on: LinkedinTwitterFacebookGoogle +,Read more about me

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