Google Chrome to Block Intrusive Ads Starting Mid-February 2018

Google ChromeTired of seeing those intrusive ads on Google Chrome?

The days of that kind of advertisements are now numbered after Google revealed that it would turn on the browser’s ad blocking function on February 15 next year.

Non-Compliant Ads

Google announced back in June that it would be blocking ads on the browser that do not comply with standards but gave no date, saying it will only be in “early 2018.”

(Read: Google Confirms Chrome Ad Blocker Coming ‘in Early 2018’)

The announcement came after Google joined the Coalition for Better Ads.

The coalition’s website states that top international trade associations and companies involved in online media formed the group to improve consumers’ experience with online advertising.

VentureBeat said the coalition had established Better Ads Standards for online media. Thus, “full-page ad interstitials, ads that unexpectedly play sound, and flashing ads” are prohibited.

Google said Chrome would stop showing ads, including those owned or served by the company on websites, which do not comply with the coalition’s standards.

TechCrunch, however, reported that not all ads would be blocked on websites. Only those that are “overly annoying and intrusive” will be barred.

But it will be blocking all ads from sites where even one ad displayed on the site doesn’t meet those standards, even if the rest are technically in compliance,” TechCrunch said.

Meanwhile, VentureBeat said the date set for the start of the ad-blocking feature on Google Chrome is not connected to an upcoming version – Chrome 64 will launch in January while Chrome 65 will roll out in March.

Just last week, Google said users of Google Chrome can now mute autoplay videos on websites.

(Read: You Can Now Mute Autoplay Videos on Google Chrome)

What’s Next?

Google Chrome will start blocking ads that are considered annoying and do not follow standards beginning February 15, 2018.

What care you say about this development? Share your comments below.

About Jimmy Rodela

Jimmy Rodela is a Freelance Writer and a Content Marketer. He is the Founder of the Guild of Bloggers. He is a contributor on websites with millions of monthly traffic like Yahoo.com, Business.com, Monster.com, Business2Community and SocialMediaToday.com. Follow him on: LinkedinTwitterFacebookGoogle +,Read more about me

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