It’s Black Friday and today usually marks the beginning of the holiday sales season.
Retailers are prepared to face the mad rush of shoppers in their stores and orders on their website.
Adobe and IBM, two firms that track traffic to numerous e-commerce sites, reported that online sales are up compared to Black Friday sales last year.
Adobe, in particular, reported $1.52 billion in sales as of Thanksgiving as of 2 p.m. Pacific Standard Time (PST).
That’s a growth of 16.8 percent year-on-year (YOY).
Adobe claims to measure 80 percent of online transactions at 100 of the largest web retailers in the United States.
Share of Traffic by Device
Adobe also said that smartphones sales account for 46 percent of e-commerce traffic while desktop sales were a little over 50 percent.
Tablet sales were just under 10 percent.
Mickey Mericle, Adobe vice president of Marketing and Customer Insights, was quoted by TechCrunch as saying: “Thanksgiving is shaping up to be a record-breaking shopping day. Conversion rates across the board are seeing double-digit growth, and we’ll see that continue throughout the week as we expect Black Friday and Cyber Monday to pull in the most spend.”
TechCrunch said the 16.8 percent “mirrors the rest of the month so far,” citing Adobe’s data showing that between November 1 and November 22, “overall spending has been up 17.9 percent compared to 2016, with all 22 days seeing over $1 billion in online spending.”
“This is a mark of consumer confidence, but the fact that the promotions actually have started earlier has likely also played a role.”
Reports said while some stores are closed on Thursday and on Black Friday to avoid the so-called Black Friday shopping madness, others will open earlier than usual to take advantage of the crowd that will most likely shop near the end of the day.
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