Let’s face it, the more strategically organized you are at implementing your content marketing campaigns, the better results you’ll get.
Gone are the days where creating loads and loads of random articles without having a clear direction of what your goal is can still yield you great results.
Considering how millions of people are producing content through the web, it’s fairly easy to forget about you and your brand if your content doesn’t have a sense of continuity about it. That sense of continuity can only be brought about by having a content marketing plan.
Let’s talk about why it’s important to have a content marketing plan especially this 2014:
1.) It gives your readers a clear direction of what they can expect.
Let’s think about it, if you’re just giving them random articles (even if it’s of great quality), then they’ll probably stick with you for the sake of reading THAT single post. But if you have a clear content marketing plan and you indicate in your article that the next article that you’ll publish is about X and how this can greatly benefit the readers, chances are they’ll keep coming back to your site so they can consume the content once it’s published.
2.) It’s going to help you boost your sales.
Because having a clear direction means avoiding distractions, then you can literally boost your sales by optimizing your content marketing plan for closing a sale.
People create content for different reasons, and the consistency of your content pointing to that specific direction will help you get what you need may it be brand awareness, sales, or simply growing your following.
3.) Because not many people have a content marketing plan, you’ll be a step ahead against your competitors.
While there are millions of people flocking over to the web and having a website built for their business, only a few of them are actually aware of having a content marketing plan and the benefits that it can bring to their business.
Since you however are well aware of how to create an effective content marketing plan, then you can dominate your competitors.
4.) Having a content marketing plan allows you to have lesser content but remain as effective.
If you have a content marketing plan, then you won’t be stressing yourself out to create hundreds of content for your campaign. It’s exactly because you know how much content you need that you can weed out the extras and still stay as effective as you can be.
5.) You can save your resources.
Because you have a clear idea of how much content you need, the chances of you producing unnecessary content is highly unlikely.
This kind of laser focused strategy allows you to save the resources that you would’ve otherwise spent, on creating unnecessary content. Quite frankly, this can sum up to quite an amount if you look at your annual report.
No matter where you look at it, having a clear content marketing plan can help take you business to the next level. It’s because of this that you should never blindly jump into content marketing without a clear strategy/plan to go about it.
It’s your turn!
Whether you have questions, suggestions, or tips that you’d like to share, we’d love to hear about it. I urge you to share your thoughts in the comments section below. Cheers!
Photo attribution: Image courtesy of Theeradech Sanin / FreeDigitalPhotos.net